STRATEGIC helped North Fork Bank capitalize on a rarity in the ultra-competitive New York marketplace—untouched real estate. With the launch of SportsNet NY in April of 2006, the opportunity to partner with an emerging local network in the hottest market in North Fork’s footprint presented itself and STRATEGIC negotiated an agreement with tremendous value for everyone involved. North Fork Bank became the title sponsor of the NY Mets pre-game show, “North Fork Bank Pre-Game Live”, featuring the latest news and information from the clubhouse as well as interviews with the players and coaches. Along with this entitlement, STRATEGIC extended North Fork’s exposure through pre-game spots, features, billboards, drop-ins and promos. In 2007, however, the best possible indication of a great deal was North Fork choosing (at STRATEGIC’s recommendation) to augment the deal with the addition of in-game spots and improved Pre Game Live graphics.