Ice. Beards. Snow. Pucks. Blue. The US Adult Pond Hockey Championship in Eagle River, Wisconsin is an entirely unique event that STRATEGIC concepted and launched with Labatt Blue to provide heaven on earth to grassroots hockey fanatics. From celebrity appearances through skills competitions to nightly Labatt Blue parties to the tournament itself, the weekend captured the spirit of the brand. (Click spot above to check out last year’s program) STRATEGIC is preparing for an even bigger success in 2007; come check back soon to see highlights from this year’s event.
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