Stella Artois’ presence was in the heart of Sundance, where the agency transformed a simple space on Main Street into a hip lounge that hosted celebrities, movie-goers and trendsetters. No one left empty-handed as our team placed 22,000 Stella Artois signature chalices into the hands of key influencers, making Stella Artois one of the preeminent brands to be seen at Sundance.
Stella Artois’ glassware is a key point of difference that reinforces the premium upscale quality of the brand. To ensure the signature chalice was front-and-center during the film festival, STRATEGIC drove sales volume by developing key account programs throughout Park City featuring the signature glassware.
Another key brand platform that reinforces the upscale premium brand position is Stella Artois’ U.S. Draught Master Championship.
The event, held in 23 U.S. markets, educates bartenders on the importance of the Belgian pouring ritual. Bartenders go head-to-head in a competition to pour the perfect pint of Stella Artois. After regional qualifiers, one U.S. champion is crowned and given the opportunity to compete in the World Championship in Belgium.
The bartender is a vital link to the consumer, influencing their purchasing decision about this unique brand, rich in Belgian heritage.
